Summer of Sport: Stadiums That Work, Stadiums That Fail
The spotlight is shining on the venues of the 2012 London Olympics as the dust settles on the stadiums built in Ukraine and Poland for the summer’s first sporting spectacle – the UEFA Euro 2012 football tournament. This year’s exceptional summer of sport has already entranced people around the world but fans aren’t the only ones excited. Britain’s stalling TV ad-market spend rebounded in May as advertisers invested heavily ahead of Euro 2012, a Credit Suisse survey has found.
Governments, too, can be swept away by sports fever. Officials often pour money into state-of-the-art venues believing if they build them, the crowds — and money — will come. But Portugal and Montreal can testify how poor planning can leave taxpayers footing big bills long after the flame has gone out.